Meet Laura

Laura Hartman brings an innovative approach to the relationships that bind the real estate world together. Propelled by her professional background in the dynamic experience industry—defined by its dedication to creating memorable moments—Laura leans on her innate ability to generate seamless experiences for clients navigating the Bay Area housing market. Supported by true professionalism, a thoughtful communication style, an abundance of creative solutions, and an undeniably optimistic demeanor, Laura lends her mastery of orchestration to organizing the web of moving parts that turn clients’ real estate dreams into reality.  

With a skill set fused together by a genuine sense of hospitality, Laura is committed to the goals of each of her clients and appreciates the process of customizing her approach to meet their unique needs. Transitioning into real estate has allowed her longtime passion for the spectrum of homes across the Bay to light a path to a thriving new career. As a Bay Area native, Laura’s appreciation for, and knowledge of, local architecture and the ebb and flow of the market gives her an edge in leading both buyers and sellers towards solutions directly catered to their individual needs.

As a member of the SP Group, Laura has access to a comprehensive network of resources, extensive market knowledge, and cutting-edge technology. Being part of an environment that engages creative thinking, Laura and her team stand by their ultimate mission to empower clients to make confident decisions that match up with their real estate goals. When Laura isn’t collaborating with clients, she plays the role of a true San Franciscan with a life full of music, frequent visits to the Painted Ladies in Alamo Square, and a soulful connection to an oceanside lifestyle.